Indonesia allows 100 percent foreign tourism investments
The Indonesia Ministry of Tourism and Creative Economy has allowed foreign investment in tourism sector to reach 100 percent share as long as the investor has a joint venture with a local partner.
“The foreign investment in the tourism sector is allowed to reach 100 percent with a condition that it has a joint venture with the locals, since we want share-knowledge and skills through that partnership,” stated General Director of Tourism Destination Development Firmansyah Rahim, on Monday.
Phinisi Sailboat to Komodo Island
Indonesia is rich with untouched tourism destination that needed investors to develop its potentials, that is why Firmansyah noted that the Ministry of Tourism pushes investments through various programs and incentives.
As the region grows with tourism, jobs would be available for locals, increasing their welfare.
Besides through the governments program, the tourism sector in Indonesia has also benefited from the trend of traveling and green life-style among the community.
“Hence we could develop both biodiversity and indigenous community as Eco-tourism destination,” Firmansyah clarified.
Moreover, Firmansyah noted that the worlds positive sentiment toward Indonesia is growing continuously that encourages investment in Indonesia.
According to the latest Japan Bank International Corporations (JBIC) survey, Indonesia is on the highest rank of global business investors perception within middle term or around the next three years.
On the survey, which involved 488 businessmen as its respondents in 2013, they were asked to choose five countries that were considered as prospective investment destinations within the next three years period.
The result was announced that 219 respondents or 44.9 percent had chosen Indonesia worth to be considered, which made Indonesias rank from third to the first, which used to be held by China.
The second rank is India (43.6 percent), followed by Thailand (38.5 percent), China (37.5), and Vietnam (30.3 percent).
In line with the survey result, the President Director of Tauzia Hotel Management Indonesia, which operates Harris Hotel and Pop! Hotel, Marc Steinmeyer, stated that Indonesia is the most prospective investment destination in the Asian-Pacific region for budget hotels.
“Indonesia is the best place to invest on budget hotel in the Asian-pacific region, we do hope that there is good encouragement and incentive from the government, though,” clarified Steinmeyer.
Tauzia Hotel Management pada tanggal 16 April 2013 baru saja meresmikan hotel Pop Tanjung Karang Bandar Lampung, salah satu bran hotel di bawah pengelolaannya. Hotel Pop yang merupakan hotel bujet pertama di Bandar Lampung ini adalah hotel ke-9 dari rencana 29 Hotel Pop yang akan dibangun hingga 2016 di seluruh Indonesia.
Tauzia sendiri membawahi 5 bran hotel. mulai dari Worldhotels- sebuah master franchise dari segmen luks, Preference Hotel – label dari jaringan charm hotels, Harris Hotel – hotel kelas menengah yang mengusung gaya hidup sehat, Pop! Hotel – untuk smart dan eco friendly travelers dan Yello Hotels – hotel ekonomi untuk para netizen.
Dalam penjelasannya, Marc Steinmeyer, direktur utama Tauzia Hotel Management menjelaskan bahwa nomor satu dalam bekerja sama dalam hal pengelolaan hotel adalah pihak pemiliknya.” Jika pemiliknya adalah pihak yang mau bekerja sama dan mau menerima konsep yang diusung oleh Tauzia, maka tahap selanjutnya akan mudah dilalui, “ ujar pria yang berpengalaman selama 20 tahun di jaringan Accor hotels ini.
Menurut Marc, saat ini dunia perhotelan mengalami masa yang penuh tantangan. Permasalahan yang terjadi di lapangan ada 3 faktor. Pertama harga tanah yang semakin mahal, kedua nilai tukar Dollar Amerika yang semakin tinggi dan ketiga biaya pembangunan hotel yang juga semakin mahal.
Namun di lain pihak, pembangunan hotel semakin marak diberbagai tempat. Pengelola hotel dituntut memberikan harga bersaing kepada para tamu akibat persaingan yang semakin ketat antar pengelola hotel. Untuk itu pihak pengelola hotel harus bekerja keras dalam menarik par atamu dan menjaga kesetiaan para tamu yang setia dengan bran hotelnya.