Jackie Chan Duta Wisata
Jackie Chan Akan Menjadi Duta Promosi Wisata Indonesia
Wakil Menteri Pariwisata dan Ekonomi Kreatif Sapta Nirwandar mengatakan lembaganya berencana memilih Jackie Chan sebagai duta pariwisata Indonesia. “Yang berunding (pemilihan Jackie Chan) itu Ibu Menteri (Marie Elka Pangestu) langsung,” kata Sapta.
Jackie Chan. (credit: Phil McCarten / reuters)
Menurut Sapta, Jackie Chan dipilih sebagai duta pariwisata karena Indonesia ingin menyasar secara khusus para wisatawan asal Negara China dan Asia pada umumnya. “Jadi dia nanti kampanye untuk pasar China supaya orang di sana itu datang ke Indonesia,” kata Sapta.
Selain menggaet wisatawan dari Negeri Panda, menurut Sapta, Jackie Chan juga akan mempromosikan Indonesia di negara-negara Asia lainnya, seperti Taiwan, Thailand, Hong Kong, dan juga Singapura. “Jackie Chan untuk Asia juga.”
Untuk pasar China dan Asia, Sapta menilai, Jackie Chan merupakan sosok yang menarik untuk dipilih sebagai duta pariwisata Indonesia. “Kalau dia yang berbicara, kan jadi lebih menarik,” katanya.
Menurut Sapta, Kementeriannya tidak secara khusus merundingkan soal pembayaran ihwal tugas barunya kepada Jackie Chan. “Enggak model bayar-membayar begitu. Ini kehormatan buat dia.”
Namun, untuk teknis jalannya kegiatan kampanye guna memperkenalkan Indonesia, Kementerian akan memberikan kompensasi kepada Jackie Chan dan tim. “Ya pasti ada kompensasi kalau mereka buat kampanye. Harus didukung begitu,” ujar Sapta.
Jackie Chan with Indonesian President, Yudhoyono. (courtesy picture)
Jackie Chan sendiri direncanakan akan melakukan serangkaian kegiatan seperti seminar, gathering, dan tampil dalam iklan-iklan untuk memperkenalkan Indonesia di dunia internasional. “Rencananya bulan Agustus atau September (Jackie Chan) sudah mulai berkegiatan,” ujarnya.
Dia menjelaskan sektor pariwisata merupakan salah satu penyumbang devisa terbesar di Indonesia. Oleh karena itu, Kementerian Pariwisata dan Ekonomi Kreatif terus mempromosikan Indonesia sebagai negara pariwisata di mata internasional.
Sumber: Tempo
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Govt appoints Jackie Chan as Indonesia’s tourism ambassador
The Tourism and Creative Economy Ministry has appointed Hong Kong action superstar Jackie Chan as Indonesia’s tourism ambassador to China to further increase the number of Chinese tourists traveling to the archipelago.
Deputy Tourism and Creative Economy Minister Sapta Nirwandar said on Thursday that the government decided to choose Chan because of the actor’s popularity.
“Jackie Chan is the most popular movie star in Asia, especially in Hong Kong. Therefore, we’ve agreed that his appointment will help boost Indonesia’s popularity among Chinese travelers,” Sapta told
The Jakarta Post.
Kungfu Master and film star Jackie Chan from Hong Kong, right, jokes with East Timorese children Tuesday, June 24, 2008 in Dili, the capital of East Timor, Indonesia. Chan is visiting East Timor as an ambassador for UNICEF. ( AP Photo/Jordao Henrique)
Sapta said the ministry did not allocate a specific budget for his appointment as it was an honorary title.
“We will invite him to attend our promotional events, but we did not allocate any specific budget for his appointment,” he said.
“We have previously conferred a similar honorary title to Hollywood star Richard Gere, who is our [tourism] ambassador to the United States,” he continued.
Starting out as a stuntman, Chan has maintained his status as one of the biggest movie stars in the world with a number of box-office hits, including Rush Hour and Shanghai Noon.
According to the ministry’s director for overseas promotion, Nia Niscaya, Chan would be officially appointed as an ambassador during the China International Travel Mart event in Guangzhou, China, on Aug. 30.
Chan is scheduled to attend the event and will sing the famous “Bengawan Solo” song in front of a Chinese audience, reported.
Tourist arrivals in Indonesia 2010–2012 (Source:Statistics Indonesia)
According to data from the ministry, the annual number of tourist arrivals from China last year increased by 10.3 percent to around 750,000 from around 680,000 in 2012.
Sapta said the government expected to see more than 1 million tourists from China by the end of this year.
“With the programs we have initiated, we aim to record over 1 million Chinese tourists this year,” Sapta said.
In November last year, the ministry launched an Indonesia-China Tourism Year initiative to boost traveler numbers from the world’s second-largest economy.
Through this initiative, the ministry launched a Mandarin language website, cn.indonesia.travel, and collaborated with local tourism agencies in China to attract more Chinese travelers.
Data from the Central Statistics Agency (BPS) showed that because of an increasing number of direct flights from China, the number of travelers from China during the first four months of this year had exceeded that from Australia, which for years had been ranked third after Singapore and Malaysia.
The data showed that 324,344 tourists from China visited Indonesia from January to April, which is more than the 316,122 visitors from Australia.
In that same period, the number of visitors from Singapore and Malaysia was 463,924 and 413,504 respectively.
Despite the increasing number of tourists from China, the China Tourism Academy reported that Chinese tourists considered Indonesia one of the most unsatisfying destinations due to infrastructure issues.
Indonesia was ranked 20th out of 22 destinations in the Chinese outbound tourism satisfaction index for the first quarter of this year, slightly above Vietnam, which sits at the bottom of the list.
Source: Nadya Natahadibrata / Jakarta Post
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Indonesian Travel Promotion website